Solving the Food Security challenge for Africa

Twiga’s technology is at the heart of the solution to Africa’s lack of affordable access to food. It’s estimated that Africans spend up to ten times more of their disposable income on food compared to developed markets. ​

This is a problem primarily driven by a highly fragmented and inefficient retail market across the continent, where around 90% of the retail industry consists of small, informal independent retailers.​

About 150 years ago, consumers in the USA were spending a similarly exorbitant amount of their disposable income on food as compared to Africa today, but, years of private sector-led investment in retail infrastructure has built an efficient supply chain. ​

Today, the spend on food and beverage in the US is only 6% of disposable income. A ton of tomatoes in the US costs around $100. Due to intermediaries and inefficient production, in Kenya the cost is $420, where consumers are spending close to 50% of their disposable income on food. ​

Twiga is building an alternative system that aims to generate the same results as the modernization of retail in the more developed markets, by leveraging technology and the ubiquity of mobile phones, combined with modern distribution and logistics to aggregate consumer demand and start building more efficient supply chains. ​

A word from our CEO and Co-Founder

Our CEO and Founder’s Vision: “Africa has a big problem with affordable access to food. At the heart of this is how fragmented African retail is. Twiga is fixing this problem, using technology to build the most extensive and lowest cost distribution network in Kenya.

This is the template we will roll out to other African markets, adapted to the local environment. Our vision is to become the one stop shop solution for informal retail in the markets we operate.”
Peter Njonjo, Group CEO and Co-Founder

Mission

Twiga is building a closed ecosystem for the African retail, anchored on affordable access to food and grocery across urban cities

Our Ambition

Leverage technology, the ubiquity of mobile phones, modern distribution and logistics to modernize African retail.

Board of Directors

Peter Njonjo

Co - founder & Chief Executive Officer

Chief Executive Officer of Twiga Foods. He is the immediate former President of The Coca-Cola Company’s West Africa business unit, and previously was the General Manager of Coca Cola’s East Africa franchise. He holds an MBA in Strategic Management and a degree in International Business Administration from United States International University in Kenya and is also a Certified Public Accountant.

Hein Pretorius ​

Non-Executive Chairman ​

Serves as Non-Executive Director on the boards of Wehkamp (Netherlands) & Clarion Events. He continues to provide advisory services to PE & VC companies on projects within the digital economy. He has served as Executive Chairman of the Spil Games Group, Non-Executive Chairman of Pact Coffee (UK) & Seamless (Sweden), and held Non-Executive Director positions on the boards of Hepsiburada (Turkey), The PhotoBox Group (UK) & The Cloakroom (Netherlands). ​

Grant Brooke ​

Co-Founder

Co-Founder and Former Chief Executive Officer of Twiga Foods. He is an award-winning social scientist with over seven years’ experience in Nairobi’s informal markets through masters and doctoral work on their social economic environment. An Economist by profession, he is an alumnus of Princeton University and Oxford University.

Jules Frebault​

Founder of Juven, a private investment firm investing in fast growing tech-enabled and consumer companies operating in Africa. Until recently, he was the Head of Africa – Special Situations Group at Goldman Sachs. He represented Goldman Sachs on the board of several portfolio companies. Prior to joining Goldman Sachs in 2010, he worked for Cerberus Capital Management in their London office.

Hayo Afman ​

Portfolio Director and Co-CEO with DOB Equity. He is responsible for the portfolio performance and serves on the board of various portfolio companies. Previously, he spent ten years with Booz & Company where he specialized in strategy development in both the retail and energy industry. He holds a M.Sc. degree in Financial Econometrics from the Erasmus University in Rotterdam and an MBA from Columbia Business School, New York.  ​

Olawale (Wale) Ayeni

Leads the International Finance Corporation’s Venture Capital practice focused on Africa, South of the Sahara (part of the World Bank Group). He has a global technology experience spanning several roles including Venture Capital, Investment Banking, Corporate Development, and Microprocessor & ASIC chip design. Previously, he led venture capital early-stage investments in disruptive start-ups across various technology sectors for Orange in Silicon Valley with representative investments in the US.

Maurizio Caio​

Founder and Managing Partner of TLcom Capital LLP. At TLcom he has been focusing on mobile technologies and services, web enabled services and GDP verticals, broadband network infrastructure, and applications of ICT to SMEs since the firm’s foundation in 1999. His current board positions include companies in the mobile, broadband, digital media and silicon space in Europe, the US and Africa.

Sarah Ngamau

Managing Director of Creadev International, based in Nairobi, Kenya. She is responsible for the identification, due diligence, structuring and execution of private equity transactions as well as monitoring of portfolio investments. Previously, she was Vice President at TBL Mirror Fund, an investment management firm focused on alternative assets in emerging and frontier markets.

Our Leadership

Peter Njonjo

Co - founder & Chief Executive Officer

Chief Executive Officer of Twiga Foods. He is the immediate former President of The Coca-Cola Company’s West Africa business unit and previously was the General Manager of Coca Cola’s East Africa franchise. He holds an MBA in Strategic Management and a degree in International Business Administration from United States International University in Kenya and is also a Certified Public Accountant.

 

Yebeltal Getachew (YG)

CEO East Africa

YG has over 20 years commercial and franchise leadership experience gained leading business operations in East Africa as Country Manager in Tanzania, Ethiopia, Eritrea, Uganda, and Mozambique and later Managing Director and Vice President in the Nigeria business for the Coca-Cola Company. He was instrumental in driving commercial excellence, revenue growth management, and mergers and acquisitions.

Kikonde Mwatela

Chief Operating Officer

Kikonde has served in various capacities within Twiga rising from a consultant,
Project Manager, General Manager and finally as COO. He joined Twiga in 2014 in during the Company’s pre-seed stage and has overseen the growth of Twiga’s operations from a 10 persons operation moving 1 SKU to an over 200 persons operation moving over 100 SKUs.
Kikonde graduated from the University of Adelaide in Australia with a degree in
Economics.

 

Caine Wanjau

Chief Technology Officer

Prior to joining Twiga, Caine co-founded two companies: Flashcast, which provided live-streamed advertisements in public transport vehicles in Nairobi, and Faidika Technologies providing bespoke IT, ERP, and mobile solutions to corporates and NGOs. Prior to Before that, Caine worked in Australia with Commonwealth Bank of Australia in various banking and credit capacities. Caine graduated from Monash University in Australia with a degree in Computer Sciences and a diploma of Engineering. Before completion of his undergraduate studies, Caine spent time in Japan where he learnt to speak Japanese.

Mahia-John Mahiaini

Chief Financial Officer

Previously Mahia-John was an Investment Manager at DOB Equity leading investments into businesses across East Africa. While at DOB, he led the seed round into for Twiga. Prior to that Mahia- John was an Associate Director within Lloyds Banking Group’s restructuring division in London where he worked on turnarounds including Debt for Equity swaps and the sale of minority equity positions. Mahia-John graduated from the London School of Economics with a BSc in Accounting & Finance.

Nicholas Ambanya

Chief Production Officer

Nicholas is was the former CEO of Magana Flowers Kenya, a floriculture company specializing in production and export of roses. Prior to that, Nicholas was Group CEO of Kijenge Animal Products, a farming and agro-processing company in Tanzania and he previously served as General Manager of East African Growers. He has over 20 years of extensive, hands-on management experience the field of agribusiness, executing projects in agronomy, contract farming, value chain development, and market linkages

Felix Omamo

Chief Commercial Officer
Before joining Twiga, Felix worked at Suntory Beverages and Food (Lucozade and Ribena Brands) as a Commercial Capability Manager EA. He has also worked at East African Breweries Limited as a Sales Capability Manager and before that, he was the Senior Skill Development Specialist at Centum Learning Limited. Felix holds an MBA From the University of Nairobi and Bachelor of Business Administration from Maseno University.

Susan Kiama

Chief People Operations Officer

Susan has over 24 years’ experience in people management and leadership. She is the Founder of Three Green Apples Consulting Limited. Prior to Before this, Susan was the Chief Human Resources Officer (HR Director) for at Safaricom Limited, and prior to that she was the Head of Human Resources for Citibank, Kenya Branch with responsibilities for Kenya,
Uganda and Tanzania and Zambia. Susan has also worked as a Principal Consultant with Deloitte & Touche Consulting, Kenya. She started her career in the human resources profession with Tetra Pak UK. She is a Fellow of the Institute of Human Resource Management (IHRM) Kenya and of the Chartered Institute of Personnel & Development (CIPD) UK.

Stephen Ananda

Chief Growth Officer

Stephen has previously worked in various organisations such as Maritrans Kenya Ltd, Bamburi and Hima Cement, Linksoft Communications systems Ltd, Strathmore Business sSchool, Media24 ltd, EastAfrica Glassware Mart Ltd and Lafarge Holcim. He holds a Bachelor of Commerce form from Daystar University and and MBA from JKUAT, and later joined Mackenzie Maritime in 1997.He heads Growth department at Twiga Foods Ltd by Leading and managing key relevant business growth drivers by providing thought, development and implementation leadership; achieving seemingly impossible results through humble people.

Our Investors

Our Non-Investing Partners

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