Twiga is a technology-driven company that connects consumers, vendors and suppliers, providing access to high quality foods, products and retail services in Africa.
About Us
In the last 8 years, Twiga has touched over 140,000 small retailers across Kenya – about 25% of the entire industry. In our journey, we have built a deep understanding of how to innovate in the African retail market. We are embracing independent retailers and giving them greater access to high quality foods, produce and consumer goods by leveraging the latest technology and the ubiquity of mobile phones combined with modern distribution and logistics.
140,000+
Vendors
12,000+
Deliveries
1,000+
Farmers
Retailers shop on our platform 24/7 through our web app and via our toll-free call center. Our trucks cover 12,000 Kms every day – enough to go around the world every 3 days – handling over 2M Kgs of assorted products daily. By aggregating consumer demand, we are building more robust and efficient supply chains that support business growth for suppliers, consistent quality for retailers, and most importantly – greater food security for everyone in Africa.
Bringing Greater Food Security to Africa
By some estimates, Africans spend relatively up to ten times more of their disposable income on food compared to developed markets. This economic challenge to food security is primarily caused by the highly fragmented and inefficient retail market across the continent, where roughly 90% consists of small independent retailers. About 150 years ago, consumers in the United States were spending a similarly exorbitant amount of their income on food, but years of private sector-led investment in retail infrastructure built an efficient supply chain.
Our Mission
Better Markets
To act as a market leader and trusted partner to suppliers and vendors, providing affordable access to high quality food and groceries.
Our Vision
The Future of African Retail
We see a future where the informal retail economy of Africa is radically transformed by technology.
Services
Twiga services are transforming African retail by uplifting vendors, improving the supply chain, and giving consumers greater access to fresh produce, groceries and more.
Soko Yetu
Our super app brings a diverse assortment of products and services directly to vendors with 24-hour access via their smartphone or tablet.
Soko Loan
We have partnered with financial institutions to provide much needed working capital for African retailers through a ‘Buy Now, Pay Later’ program embedded in our app.
Soko Call
Some vendors still prefer to place an order by phone. Twiga offers a toll-free call center solution, providing all the capabilities of the Soko Yetu mobile app through Sokocall.
Fresh Produce,
Consumer Products,
Digital Goods and More
When you shop on our Soko Yetu App you get access to a wide range of fresh produce and products that including: fresh fruits and vegetabbles, manufactured foods and home good non food items and digital goods including airtime.
www.twiga.shop
Suppliers & Vendors
Vendor Benefits:
Doorstep Delivery
Enjoy delivery within 24 hours directly to your shop at a small fee.
Easy Vendor support
Place orders, borrow and receive support from our team through WhatsApp.
Convenient Payment Plans
Easily access loans to pay for your products through our Sokoloan platform.
Supplier Benefits:
Revolutionary Technology Platform
Easily show your goods to thousands of vendors shopping each day.
Last Mile Distribution to Retailers
Rely on our proven team to put your products directly in the hands of vendors faster.
