Twiga – Transforming African Retail

Twiga launches the Jenga Biashara Trade Promotion

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Jenga Biashara na Twiga

Friday, 10th February 2023 – Nairobi, Kenya

Twiga Foods has launched a trade promotion where vendors across the country can access selected Twiga products at affordable prices from 10th February 2023 to 10th March 2023 and be rewarded with Soko Wallet vouchers of up to Kshs 50,000 to boost their businesses.

The trade promotion will be conducted in the general trade space to drive growth in uptake, awareness and order generation of its product line which was introduced in June 2022. Through the campaign, the company aims to create a strong brand name beyond its e-commerce platform, Soko Yetu, of its wide range of products as they also focus to expand into more items this year.


 With the goal of helping business owners access working capital to grow, the campaign will award 10 vendors every week across the country with Kshs 5,000 that will be deposited into their Soko Wallet to help them pay for their stock orders on Soko Yetu.

At the end of the promotion, the 3 top vendors with the highest order size of the selected Twiga Products will receive vouchers worth Kshs 20,000, Kshs 30,000 and Kshs 50,000 respectively to help them continuing growing their business with Twiga.

How to participate

Twiga Products

To qualify to get the vouchers, a vendor must make a purchase of the selected products;

  • 1 packet of Bora Baby Diapers (High Count)
  • 1 packet of Bora Baby Diapers (Low Count)
  • 1 jerrycan of the 10 Litre Twiga Cooking Oil
  • 1 jerrycan of the 20 Litre Twiga Cooking Oil
  • 1 bale of Twiga Maize Meal
  • 1 bale of Twiga Home Baking Flour
  • 1 bale of Twiga Pure Wimbi Porridge Flour
  • 1 bale of Twiga Baked Corn Puffs


Once the vendor makes the purchase, this will activate their eligibility for the weekly and monthly vouchers.

Vendors can access this products on the Soko Yetu by going to Categories and selecting Twiga Products or calling our Call Centre on 0800 72 08 72.

The more they order Twiga products, the higher their chances of being one of the top vendors to get the boost through the Soko Wallet Voucher.


Terms and Conditions

All vendors to be rewarded shall be selected at the close of sales every Thursday and announced the following day, Friday on Twiga’s social media platforms.

All rewards shall be effected in the individual Soko Wallet every Friday and shall receive an SMS notifying them of the deposit.

The criteria of selection of the vendors to be rewarded will ONLY be based on internal weekly sales.


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