The board of B2B e-commerce company Twiga Foods East Africa has appointed Yebeltal Getachew as CEO effective May 3 2021.
Getachew will lead the commercial growth and expansion of Twiga’s business in Kenya and across the borders into the wider East Africa market, in line with the strategic goals of the company.
A true East African citizen of Ethiopian origin, Yebeltal Getachew has over 20 years commercial and franchise leadership experience gained leading business operations in East Africa, as Country Manager in Tanzania, Ethiopia, Eritrea, Uganda, and Mozambique and later Managing Director / Vice President in the Nigeria business for the Coca-Cola Company. He was instrumental in driving commercial excellence, revenue growth management, and mergers and acquisitions.
Prior to joining Coca-Cola, Yebeltal Getachew spent five years in the logistics sector rising to the position of Operations Director for Urgent Cargo Handling.
Getachew has a Bachelor of Science in International Business Administration from USIU, a Master of Business Administration from Edinburgh Business School and an Executive Coca-Cola Signature MBA from Harvard Business School.
Peter also added that effective 1st June, he will take on the role of Group CEO, working on building the organization capacity and capability as Twiga embarks on its expansion across the African continent.