In the last 8 years, Twiga has touched over 140,000 small retailers across Kenya – about 25% of the entire industry.
In our journey, we have built a deep understanding of how to innovate in the African retail market. We are embracing independent retailers and giving them greater access to high quality foods, produce and consumer goods by leveraging the latest technology and the ubiquity of mobile phones combined with modern distribution and logistics.
Retailers shop on our platform 24/7 through our web app and via our toll-free call center. Our trucks cover 12,000 Kms every day – enough to go around the world every 3 days – handling over 2M Kgs of assorted products daily.
By aggregating consumer demand, we are building more robust and efficient supply chains that support business growth for suppliers, consistent quality for retailers, and most importantly – greater food security for everyone in Africa.
By some estimates, Africans spend relatively up to ten times more of their disposable income on food compared to developed markets.
This economic challenge to food security is primarily caused by the highly fragmented and inefficient retail market across the continent, where roughly 90% consists of small independent retailers.
About 150 years ago, consumers in the United States were spending a similarly exorbitant amount of their income on food, but years of private sector-led investment in retail infrastructure built an efficient supply chain.
As a result, the spend on food and beverage in the US is currently only 6% of disposable income. For example, a ton of tomatoes costs around $100 in the US. Due to inefficiencies in African supply chains, a ton of tomatoes costs $420 in Kenya, where consumers are spending close to 50% of their disposable income on food.
At Twiga, we are bringing greater food security to Africa by streamlining supply chains and connecting consumers, vendors and suppliers in the most efficient ways possible.
In 2014, Twiga Foods was launched to export bananas from Kenya. We quickly realised that there was so much more good we could do for customers here at home.
Selling fresh produce grown in Kenya to Kenyans should be easy but it wasn’t due to the disjointed distribution networks and inefficient supply chains that existed at the time.
On our very first day, we fell flat on our faces. Nobody would buy a single banana from us at the wholesale market. Then, a Mama Mboga who was willing to take a chance on us placed her first order.
From that day forward, we found that going straight to supply her and her fellow vendors on the front line was a win for us, for vendors and for their customers. As we continued to grow, we expanded the line of produce that we carried, adding more farmers and suppliers, improving our technology and distribution each step of the way.
Today, Twiga is a technology and service company operating a highly efficient supply chain that connects farmers, suppliers, vendors and customers with high quality produce, groceries and home goods. In addition, we have expanded to offer financial and digital solutions to vendors and suppliers to fuel their continued growth and further improve supply chain efficiency.
We work tirelessly to bring greater food security to everyone in Africa, especially our children. We believe that through the work we do, we can create a future where no child will have to worry about food on the table. Where they can turn their eyes towards the sun and fearlessly pursue their dreams. A future where they can deliver on the promise their young eyes hold and in turn deliver on the promise of our bright, vast continent.