Vendors across Africa spend countless hours trying to competitively stock their shops, sometimes waking up at 4:00am to buy the products their customers need in the local wholesale markets. With Twiga’s Soko Yetu (Our Market) Mobile App, we bring the diverse assortment of products to the retailers’ fingertips, allowing them to shop and have it delivered to their doorstep within 24 hours.
Access to reliable market data is critical for supply chain planning and optimization. In a highly fragmented and informal market, the dearth of reliable data creates significant inefficiency upstream.
Now, with Twiga’s Sokolytics, leveraging millions of data points, we offer real time product performance to our branded goods partners, providing multi-dimensional insights that are quickly becoming the critical decision drivers to many organizations.
Smartphones across the continent are becoming increasingly ubiquitous as Telecommunication Companies transition their networks to +4G.
The smart phone is slowly taking root as a business tool, Twiga is supporting its customers with a toll-free call center solution in this transitory phase, providing all the capabilities of the Soko Yetu mobile app through Sokocall.
Market access remains one of the biggest challenges for fresh produce suppliers in Africa.
To address this need, Twiga runs an innovative open price bidding system, which allows for price discovery, tied to specifications.
WhatsApp has become the dominant communication channel for most customers with Smartphones. To provide seamless access to Twiga’s products and services, we launched SokoBot, fondly known as Twiggy in the market. This provides 24/7 customer support.