By reagan on April 22, 2021

Nairobi, 22nd April 2021:  Peter Njonjo on behalf of the Board of Directors announced the appointment of Yebeltal Getachew (YG) to the position of Chief Executive Officer of Twiga East Africa, effective 3rd May 2021. 

YG will lead the commercial growth and expansion of Twiga’s business in Kenya and across the borders into the wider East Africa market, in line with the strategic goals of the company. 

A true East African citizen of Ethiopian origin, YG has over 20 years commercial and franchise leadership experience gained leading business operations in East Africa, as  Country Manager in Tanzania, Ethiopia, Eritrea, Uganda, and Mozambique and later Managing Director / Vice President in the Nigeria business for the Coca-Cola Company. He was instrumental in driving commercial excellence, revenue growth management, and mergers and acquisitions. 

Prior to joining Coca-Cola, YG spent five years in the logistics sector rising to the position of Operations Director for Urgent Cargo Handling. 

YG has a Bachelor of Science in International Business Administration from USIU, a Master of Business Administration from Edinburgh Business School and an Executive Coca-Cola Signature MBA from Harvard Business School.  

Peter also added that effective 1st June, he will take on the role of Group CEO, working on building the organization capacity and capability as Twiga embarks on its expansion across the African continent. 

About Twiga 

Twiga is a B2B e-commerce company that aims to modernize Africa’s Urban based informal retail through technology to transform the value chain for both fresh produce and manufactured goods. 

For more information about Twiga visit or email us on [email protected]